According to a recent Caltech survey commissioned by glossy woman’s magazine, Grazia, Brits still prefer the High Street to shopping online. There’s not much in it though, with 55% preferring shopping in retail premises, rather than on the Internet.
The main reasons cited were not wanting to wait for purchases to arrive (51%), and wanting to see the products before purchase(42%). The survey also showed that 64% of us use the Internet to research products, before we go out and buy them, with women more likely (71%) to do this than men. Those conducting research also spend more on their purchases on average (up to 33% more), than those who don’t, but we are more likely to pay more for something we can see, touch and try on (up to 50% more). Interestingly, despite the growth of social media, 90% of the respondents said they had never used Facebook, Twitter or Apps to interact with fashion retail sites.
There are many glossy women’s fashion magazines out there on the shelves, but few with as many fabulous beauty hints & tips as Grazia.